by Lisa J. Lehr On Saturday, October 23, my friend and fellow Toastmaster Jolen Punches and I will be presenting the workshop “Discover and Conquer Your Obstacles and Get Your Life Back on Track” at Sierra Commons in Nevada City. In this workshop you will learn how to: · Shift your thinking in order to [...]
by Lisa J. Lehr Want to make money in business? As much as possible, and as fast as possible? If you’re in business, of course you do. Here are six secrets to shortcut moneymaking. 1. The first secret is…there is no real shortcut. There is, however, a shortest distance between where you are now and [...]
Note: if you cannot view this video, you need Click here to download Adobe Flash Nevada County Airport is home base to over 140 aircraft with over 30,000 take-offs and landings occurring each year. Nevada County Airport was built in 1932 by Errol McBoyle, owner of the Idaho Maryland Mine, to fly gold to Mills [...]
I hear a lot about “Obama Care” and how we should not have socialized medical care. Interesting that we would prefer to have the majority of people in this country un-insured, and than trusting our health to insurance companies who are in the business to make as much money as possible and try to deny [...]
By Charles Schmidt: (Charles Schmidt is a local Nevada County furniture maker) I probably started getting a feel for putting rustic furniture together from growing up in Montana, living and working on ranches and farms that were quite poor; and quite pioneer in lifestyle, where we built what we needed; often with hatchet, hammer and [...]
by Lisa J. Lehr If you own a small business in the Grass Valley-Nevada City area, you may already feel that your livelihood is precarious. Small business are getting shoved out by large chains, and in “this economy,” customers set aside some of their loyalty to locally-owned businesses in favor of stretching their own purchasing [...]
by Lisa J. Lehr Coupons are an especially effective strategy for brick-and-mortar, local-clientele businesses. They can work for online businesses as well, but too many potential buyers will decide not to print the coupon because it requires too much ink, because too many clicks are involved and they bail out along the way, or for [...]
By: Lisa J. Lehr Everyone knows by now (or should) that if you have a business, you must have a website. Even if you have a brick-and-mortar building and a strictly local clientele, you need a website to stay competitive. Many people toss their phone books into the recycle bin as soon as they get [...]
by Lisa J. Lehr Business owners can easily get stuck in a vicious cycle: Business isn’t so good. They can’t afford to outsource their marketing. They do it themselves, results remain poor, and business remains not-so-good. How do business owners get out of this vicious cycle? It’s not easy, but it’s simple: they make a [...]
by Lisa J. Lehr In an earlier post, I talked about the importance of autoresponders: those little automated messages that your website visitors get when they opt in to (i.e., put their name and e-mail address in the boxes) your website. In doing some outreach to local businesses recently, however, I discovered that not only [...]
