How to Capitalize on the Loyaty of Past Customers

by Lisa J. Lehr If you’ve been in business for any length of time, you know that getting new customers is a lot more work—and a lot less profitable—than selling more to your existing customers. Needless to say, people who’ve bought from you in the past already have a relationship with you, so they don’t […]

Bernard Madoff’s Estate Sues Three Major Banks

Bermard L Madoff after his arrest The court-appointed trustee for Bernard L. Madoff’s estate has sued three major global financial institutions for a combined $17.4 billion, alleging that the banks aided Madoff in his Ponzi scheme. Madoff, former investment advisor and chairman of the Nasdaq Stock Exchange, in March 2009 pleaded guilty to a massive […]

What do Seven Touches, Four Steps, and One List Have in Common?

by Lisa J. Lehr They are all parts of marketing “clichés” that could skyrocket your sales. “It takes ‘seven touches’ to turn a prospect into a client.” “Know me, like me, trust me, buy from me.” “The money is in the list.” What do these sayings have in common, and what do they have to […]

You Don’t Have to Be a Helpless Victim of “This Economy”

by Lisa J. Lehr I don’t know about you, but I’m getting really tired of hearing the phrase “in this economy.” As in: “Everyone’s trying to save money…in this economy.” “Who can afford this, that, or the other thing…in this economy?” “Good luck getting a job, making a profit, running a business…in this economy.” It’s […]

Workshop to Get Your Life Back on Track

by Lisa J. Lehr On Saturday, October 23, my friend and fellow Toastmaster Jolen Punches and I will be presenting the workshop “Discover and Conquer Your Obstacles and Get Your Life Back on Track” at Sierra Commons in Nevada City. In this workshop you will learn how to: ·         Shift your thinking in order to […]

Six Secrets to Shortcut Moneymaking

by Lisa J. Lehr Want to make money in business? As much as possible, and as fast as possible? If you’re in business, of course you do. Here are six secrets to shortcut moneymaking. 1. The first secret is…there is no real shortcut. There is, however, a shortest distance between where you are now and […]

Nevada County Airport

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Obama Care

I hear a lot about “Obama Care” and how we should not have socialized medical care.  Interesting that we would prefer to have the majority of people in this country un-insured, and than trusting our health to insurance companies who are in the business to make as much money as possible and try to deny […]

Charles Schmidt Local Furniture Maker

By Charles Schmidt: (Charles Schmidt is a local Nevada County furniture maker) I probably started getting a feel for putting rustic furniture together from growing up in Montana, living and working on ranches and farms that were quite poor; and quite pioneer in lifestyle, where we built what we needed; often with hatchet, hammer and […]

Have a Pet Business? Add an Online Channel to Multiply Your Sales

by Lisa J. Lehr If you own a small business in the Grass Valley-Nevada City area, you may already feel that your livelihood is precarious. Small business are getting shoved out by large chains, and in “this economy,” customers set aside some of their loyalty to locally-owned businesses in favor of stretching their own purchasing […]