“The Fade Factory Barbershop recently opened its doors by well known football player Chad Elliott. Chad played at Nevada Union, Grant High School, Arizona State University, Syracuse University and thirteen years in the Indoor Football League. The hip, new sports themed barbershop is located across the street from Maria’s Restaurant in downtown Grass Valley.
“Not too many shops in town cater to the younger generation and that’s something we’re really trying to lock down,” Chad said. “When I moved back home (after a 13 year professional football career), I noticed that there was a high demand for a specialized shop that focused on Fades, Tapers, Line-ups, Pompadours, Gentlemen’s cuts, and designs. This town really didn’t have anything like that before we opened up.”
The Fade Factory surely doesn’t look like your typical Grass Valley Barbershop either. As soon as you walk in you can notice a difference. “The overall feeling of our shop was important to me. I didn’t want it to be boring or stale. I wanted it to be a place where people can come in to have fun, socialize, relax, and actually enjoy their wait times,”
Chad explained. “We painted our walls black and red, we have flat screen TV’s that are constantly playing NFL, College, and NBA games, we listen to music, and we try to present a positive laid back environment.” So far the business and feedback have been great too. Working downstairs from Chad, I noticed right away a steady stream of customers coming in and out for his famous fades.
“We opened less than a month ago and we already have a ton of returning clients, including working with Cheris House Youth Center,. People really seem to like the atmosphere.”
As for any other barbershops in town, they may want to take notice. This shop is fresh, fun, new, and exciting. If you like sports, good conversation, free WIFI, music, a great haircut, and a relaxed environment it may be time to switch shops and come check out The Fade Factory.
When I asked Chad if there was anything else he wanted people to know about his shop he replied, “We are really the only shop in town that stays open on Sunday and Mondays. People need to know that if they need a cut, we are generally open. I also like to give back to the community so I give a 20% discount to all law enforcement and firefighters.”
Chad also reminded us that he encourages parents to bring their kids in for fun designs, sharp cuts, and a clean Christian environment. The Fade Factory seems to be taking off. Check it out.
Call to make an appointment 209-910-8791
Located at 231 E. Main Street
Grass Valley, CA 95945
The official website and hours can be found here: The Fade Factory
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