by Lisa J. Lehr
In an earlier post, I talked about the importance of auto responders: those little automated messages that your website visitors get when they opt in to (i.e., put their name and e-mail address in the boxes) your website. In doing some outreach to local businesses recently, however, I discovered that not only does the average local business not have an auto responder series…they don’t even have a website!
Grass Valley-area businesses, the 21st century is calling: you need a website.
These days, getting a website up and running is not a major project that you need to budget thousands of dollars for. You have many options with a range of prices and skill requirements. Check out XSitePro, FrontPage, Dreamweaver, and Godaddy’s Website Tonight. You can even set up your website as a blog using WordPress and choosing from their many free themes; you also have the choice of installing the blog directly on the domain name and forgoing the “Wordpress” extension. If you can’t (or don’t have time to) do this yourself, hire a teenager or someone from Elance.com.
Once you decide which way to go, the important thing is not flashy graphics or the latest technological bells and whistles, but good content. You’ll need plenty of informative material that establishes you as an expert in your niche. Besides making you look like a genius, free content has the desirable effect of making people feel indebted to you. End result: when they need your product or service, they come to you, not your competition.
Articles, down loadable free reports…free content takes many forms. And don’t forget the opt-in—that’s how you stay in touch with your prospective customers and maintain that top-of-mind awareness. [link back to article on ARs]
Now, how many Grass Valley-area business owners reading this will decide that this is the final piece of convincing evidence they needed to put up a website? And how many of them are your competition?
Lisa J. Lehr is a writer and copywriter living in Grass Valley. She can help you promote your business with a full range of online and offline marketing pieces. A member of Empire Toastmasters, she’s available to speak to your business or professional group. Visit her website www.justrightcopy.com for more information, opt in for the message series, and receive a free Marketing Guide.
Lisa J. Lehr
I write words that make you money–just ask me how.
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