By: Lisa J. Lehr
Everyone knows by now (or should) that if you have a business, you must have a website. Even if you have a brick-and-mortar building and a strictly local clientele, you need a website to stay competitive. Many people toss their phone books into the recycle bin as soon as they get them, so they’ll never know you exist unless you have an Internet presence. Potential customers check out your location, your hours, and what makes you stand out from your competitors before they consider showing up in person.
Okay, so you have a website. Can you cross that off your list now?
In a word, no. Because the reality is that your website probably—statistically speaking—sucks.
If people are bored, confused, or turned off by what they see, or if you just haven’t given them the information they were seeking, they leave and do not become buying customers. It’s that simple! So how do you get your website to “not suck”?
I’m so glad you asked.
Here’s a basic checklist of what your website must do, be, and say in order to be effective:
- Does it clearly tell your site visitors what you do?
- Is the look-and-feel consistent across all pages?
- Is your unique selling proposition clear?
- Is it focused on the customer, not on you?
- Does it tell your site visitors what you want them to do?
Chances are, you’re not even sure of the answers to all these questions. You may not even understand what the questions mean! That’s normal, because effective web copy writing is probably not your business.
Does your website suck? If so, run, don’t walk, and get help with it before it “sucks” your business right down the drain.
Lisa J. Lehr is a writer and copywriter living in Grass Valley. She can help you promote your business with a full range of online and offline marketing pieces. A member of Empire Toastmasters, she’s available to speak to your business or professional group. Visit her website www.justrightcopy.com for more information, opt in for the message series, and receive a free Marketing Guide.
Lisa J. Lehr
I write words that make you money–just ask me how.
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