Do-it-Yourself Marketing: Bad Idea

by Lisa J. Lehr
What’s wrong with this picture?
The fictitious Modern Widget Company in Grass Valley has a small staff of reasonably capable people who do pretty much everything. One day, Bob notices a leak in the restroom. “I can fix that,” he says, “and I’ll save the company a ton of money.” He goes the [...]

Nevada County Fair Calendar 2010

Mark your calendar for the event voted as “Nevada County’s Best” for 10 years in a row – the 2010 Nevada County Fair, August 11 – 15, at “California’s Most Beautiful Fairgrounds,” the Nevada County Fairgrounds in Grass Valley.
“Rooted in Tree-dition” is this year’s theme and five days of “tree-mendous” fun are planned for Fair-goers [...]

Walking vs. running—which is better?

by Lisa J. Lehr
Looking for the ideal exercise? Whether you’re still trying to make good on a New Year’s resolution, thinking about the upcoming swimsuit season, or looking for a way to add variety to your workout routine, walking and running rise to the top of the list of possible choices.
For overall fitness, nothing beats [...]

Toastmasters – Helping 235,000 People to Become Stronger Leaders

By Lisa J. Lehr
Would you like to have more communicative employees—or be one? Have a more effective sales force, or be a trainer with phenomenal presentation skills? Be a more confident, competent leader? Be persuasive, inspirational, and/or entertaining?
That’s what 235,000 people around the world are doing right now, and it’s called Toastmasters International.
This might sound [...]

Walk For Health, But Stay Healthy And Pain Free

by Lisa J. Lehr
Exercise is good. Some of us have undoubtedly made a New Year’s resolution to exercise more. And walking is, for most people, the best choice because it: 
1.      Doesn’t require much training; 
2.      Doesn’t require special equipment;  
3.      Doesn’t (usually) require travel to a special place, such as a gym, pool, or recreational area. 
Now, [...]

O Tannenbaum! Picking A Christmas Tree

By Elizabeth Dunn, Landscape Architect 
It’s the holiday season, when the eggnog is back in the stores, the fruitcakes come out of the cupboard, and my hand is cramped from writing Christmas cards.  It is also the time of year for magic and one of the best combinations of aromas.  Hot chocolate with candy canes, cloves [...]

Contest for 2010 Nevada County Fair Slogan

WIN $250 IN LOGO DESIGN CONTEST

Submit the winning logo for the 2010 Nevada County Fair and you could win
The Nevada County Fairgrounds is sponsoring a contest to find the best logo to illustrate the 2010 Nevada County Fair slogan – “Rooted in Tree-dition” – featuring trees, one of our counties top ten agricultural products.  If [...]

Nevada County Fairgrounds, Hope in Nevada County Team Up at the Country Christmas Faire

Donate a can of food on Sunday, November 29, and receive $1 off admission
The Nevada County Fairgrounds and HOPE (Help Other People Eat) in Nevada County are teaming up to help feed those in need in Nevada County.  
Bring a can of food (or two or three) to the Country Christmas Faire on Sunday, November [...]

Three marketing “clichés” that could skyrocket your sales

by Lisa J. Lehr

 “It takes ‘seven touches’ to turn a prospect into a client.”

 

“Know me, like me, trust me, buy from me.”

 

“The money is in the list.”

 
What do these sayings have in common, and what do they have to do with your business? The answer to both questions is that they’re all true, and that [...]

Home Buyers Tax Credits Explained

As you have probably heard, Congress passed a new act that extends emergency unemployment compensation during these difficult economic times. Included in that bill was the extension of the First Time Homebuyer Credit which was scheduled to end December 1st of   2009.  Not only has the credit has been extended but it has also been [...]